West Indian Tobacco - Luis Verenzuela

Luis Verenzuela was appointed a Director in July 2023.

Mr Verenzuela brings with him over 25 years of experience within the BAT Group having worked in local and above market roles based in Venezuela, Brazil, United Kingdom and currently in Mexico. He has extensive experience in tobacco Manufacturing and Supply Chain being exposed to different cultures and way of working across Europe, North America, Asia, Africa and Australia and has actively contributed to productivity initiatives and innovation, cost optimization, inventory management, working capital optimization and new product introduction for FMC and New Categories. He most recently held the position of Operations Director for Beyond Nicotine products at BAT United Kingdom, where he co-founded “The Water Street Collective” for innovation. He currently serves as Area Operations Director for the Caribbean and Northern Latin America for a BAT subsidiary in Mexico.

Mr. Verenzuela has a diverse educational background, including a recent Computer Science Executive Program focused on AI for Business Leaders