West Indian Tobacco - Harm reduction

WITCO fully supports laws and regulations prohibiting the sale of our products to anyone under the legal minimum age of 18. To drive change across the industry, we are advocating for minimum age laws of 18 where these aren't already in place and for tougher penalties for those who breach them.

We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so the Group’s top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.

What is harm reduction?

In the world of public health, harm reduction is about developing policies to try and minimise the negative health impact of a risky activity without stopping it entirely.

For example, advocating the use of condoms reduces the spread of sexually transmitted diseases. For tobacco, this means offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up.

The approach

The Group’s research and development programme is focusing on tobacco harm reduction, working on developing a next generation of tobacco and nicotine products that offers a less risky alternative to conventional cigarettes. This includes Vype, an electronic cigarette launched in 2013, a nicotine inhalation product being prepared for launch in the UK by subsidiary Nicoventures, as well as innovative tobacco heating devices.

British American Tobacco is working with scientists and regulators to promote this next generation of products and advocate a regulatory approach that puts consumer safety and product quality first, while encouraging the growth of new less risky nicotine products that could help smokers cut down or quit.

Transparency and world-class science

The Group is committed to exemplary corporate conduct and transparency across the whole business – this includes its research and development.

Being transparent about the science is central to this approach. Details of the Group’s scientific research programmes are published on a dedicated science website, www.bat-science.com  . The results of scientific studies are submitted to peer-reviewed journals, and scientists present widely at leading international conferences and events.

We understand that some people are sceptical about research conducted and funded by the tobacco industry, but we know it’s the Group’s responsibility to contribute to the science of tobacco harm reduction.

British American Tobacco have state-of-the-art R&D facilities and hundreds of scientists covering many different disciplines, working in collaboration with external researchers around the world, such as in the USA, Canada, Spain, Germany, China and Russia.

The Group actively encourages regulators and other scientists to visit its research facilities in the UK. Watch the lab tour video  .

The future

We understand that harm reduction is a contentious topic where opinion is often divided, and that some people are sceptical about the motivations of a tobacco company.

We hope that the Group’s actions will demonstrate a continued commitment to harm reduction and that governments will carefully consider the potential benefits it can bring as part of a progressive approach to public health policy.